Deepika Padukone is no doubt one of the finest and most loved actresses of the time and this latest study called ‘Celebrity Brand Valuation Study 2020’ released by Duff & Phelps goes on to prove just that. The study showed that as much as she is loved by the audiences for her acting forte, she is loved by brands too and topped the charts as the most valued female celebrity in the country.
It is Deepika’s consistency as a successful actress, her commitment to her craft and her work ethics that attract brands to take her on as their ambassador. Her etheral beauty is an added bonus which makes her a complete package and extremely viable as the face of their brand.
For many years now, top brands all over the world have been associated with DP because of the weightage she holds for her work and for her ethics and discipline in whatever she does. And to top it all off, she’s a global figure who has walked the red carpets of The Cannes Film Festival and the MET Gala and has had people all over the world admire and adore her.
Speaking of being loved by the audiences world over, with over 52 million followers on Instagram and almost 30 million followers on Twitter, she is one of the most followed Indian celebrities. From sharing lovely moments from her life to voicing her thoughts on issues close to her like mental health awareness, she uses her social media in a way that it reflects her personality.
And what brand would not want to associate themselves with someone who has a lineup of films like DP currently does! She has the Hindi remake of The Intern, Shakun Batra‘s next directorial, then there’s the much anticipated Pathan opposite Shah Rukh Khan. Then, she will be shooting for Nag Ashwin‘s film opposite the superstar Prabhas which is a pan-India film and then of course is her home production, Mahabharata, followed by Fighter opposite Hrithik Roshan.